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WEEKDAY is a street fashion & lifestyle brand pushing the boundaries of everyday dressing

It’s a collective, a platform for expression – cultivating the creative gen in the search of hypeworthy inspiration, new style, and emerging cultural trends.​ 

Launched in Stockholm 2002, jeans are our first love as well as our effortlessly current and free-spirited mindset. Through the journey, we’ve continued to collaborate with both established and up-and-coming creatives exploring progressive and innovative ideas within fashion, music and art. Welcome to the creative collective, a space to explore curated in-season trends, limited-edition collections, collabs, second hand and re-made capsules.

Welcome to the creative collective, a space to explore in-season trends, limited-edition collections, collabs, second hand, re-made capsules and selected brands such as Cheap Monday.

THIS IS CHEAP MONDAY

Originally launched in 2004, Cheap Monday is making a comeback, maintaining its edge and punk spirit while making it relevant for the next generation. It's all about reimagining history and creating your own, drawing inspiration from post-punk, pop, underground music, art, nepo babies, and true idols – all the weird allure that's not for everyone, and that's precisely the point. 

The denim lineup reflects the diverse personalities of contemporary youth culture, with a focus on distressed antifits and the revival of skinny jeans.

A brown leather jacket with a blue denim belt laying on the ground with orange and blue spray paint.

JEANS FIT GUIDE

Find your favorite fit. 

A GIF of two images with a person wearing a white printed t-shirt in the first picture, and the second picture is of a printed black t-shirt laying on a metal surface.

ZEITGEIST

Zeitgeist, weekly in-house prints reflecting current events in pop-culture and society. 

A GIF with two images of a person wearing a pair of light blue Arrow jeans.

CURATED 2ND HAND

A platform where we offer our community a chance to buy and sell their pre-loved fashion. 

White jeans and hoodies that have been spray-painted in the colours black, purple and orange, hanging on a wall.

OUR RESPONSIBILITY

Let’s state the obvious, as of today our industry isn’t sustainable.