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WEEKDAY is a street fashion & lifestyle brand pushing the boundaries of everyday dressing.

It’s a collective, a platform for expression – cultivating the creative gen in the search of hypeworthy inspiration, new style, and emerging cultural trends.

Launched in Stockholm 2002, jeans are our first love as well as our effortlessly current and free-spirited mindset. Through the journey, we’ve continued to collaborate with both established and up-and-coming creatives exploring progressive and innovative ideas within fashion, music and art. Welcome to the creative collective, a space to explore curated in-season trends, limited-edition collections, collabs, second hand and re-made capsules. 

A brown leather jacket with a blue denim belt laying on the ground with orange and blue spray paint.


Hitta rätt passform.

A GIF of two images with a person wearing a white printed t-shirt in the first picture, and the second picture is of a printed black t-shirt laying on a metal surface.


Graphics tees om aktuella händelser inom popkulturen.

A GIF with two images of a person wearing a pair of light blue Arrow jeans.


Ett community för att köpa och sälja noga utvald second hand.

White jeans and hoodies that have been spray-painted in the colours black, purple and orange, hanging on a wall.


Hur vi jobbar mot en mer hållbar och inkluderande modebransch.