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25% OF ALL JEANS
Shop women's | Shop men's
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25% OF ALL JEANS
Shop women's  |  Shop men's
Innovations

On our way towards more sustainable fashion, we are testing and investigating new ways of production, together with companies that specialize in fashion innovations.

  • In 2017 we ran tests for using production leftovers together with Reverse Resources.
  • For spring/summer 2019 we launched a Limited Edition Collection made from 100% recycled fabrics, in collaboration with Recover©.
  • Our Weekday Workshop project concentrates on producing on demand, instead of saturating the market with too many products.

In 2017 we collaborated with Reverse Resources a company specializing in reusing production leftovers. By creating a textile industry network, Reverse Resources work on reducing resource spill. Awarded with the Global Change Award, Reverse Resources is aiming for a new model of remanufacturing by integrating more of the leftovers back into production.

Our Limited Edition Collection SS19 created together with Recover© was made from 100% recycled fabrics. We used post-industrial cotton waste, that had been collected and colour separated, so no recoloring was needed. Then the cotton was shredded into fibers and blended with recycled polyester, made from recycled PET bottles. The low-impact textiles save on energy, CO2, chemicals and water. And, help save PET bottles from ending up in landfills or oceans.

Our Weekday Workshop project gives customers a possibility to costumise their clothes and create items on-demand. We are looking forward to providing even more customisation and on demand designs in the future. The clothes that you will use the longest, are the ones you love the most.

Re-think. production
Re-think. society
Re-think. your part
Did you know that 70% of our garments are made of either organic or recycled fabrics. Did you know that 70% of our garments are made of either organic or recycled fabrics. Did you know that 70% of our garments are made of either organic or recycled fabrics. Did you know that 70% of our garments are made of either organic or recycled fabrics. Did you know that 70% of our garments are made of either organic or recycled fabrics. Did you know that 70% of our garments are made of either organic or recycled fabrics.