Design & care

We want our jeans to be loved for long and to be reused, remade or recycled after you have used them. Therefor we design our jeans with attention to material choice, construction, and finishing processes. 

To help your jeans last longer, wash them cold and inside out. Hang drying instead of tumble drying is gentler on the fabric and helps maintain the fit and colour over time. 

Denim is a fabric that only gets better with time. Fix them, flip them, make them yours. Every rip, patch and stitch add to the story. Bored of your jeans? Change them up. Tailor them. Distress them. Add something weird. Whatever your vibe, it’s all part of the process. 

When you no longer want to keep your jeans, consider passing them on, donating them, or reselling them to give someone else the chance to use them.