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CHOOSE TO___
Choose to take the spotlight. Choose to serve. Or choose to dress the part.
This is our new campaign — a celebration of self-expression in all its forms. We collect them: the bold, the borrowed, the reimagined.
CHOOSE TO ___
& insert whatever feels right, right now. The blank is yours — your space to express yourself. Because some days speak louder. Some days stay soft. And every day, you get to choose again.
So tell us — what do you
choose today?

CHOOSE TO SERVE

CHOOSE TO DRESS THE PART

CHOOSE TO TAKE THE SPOTLIGHT
WOMEN’S FALL ’25 COLLECTION
Discover Weekday’s Fall ’25 collection — a bold new drop made for cooler days and changing moods. This season’s lineup includes oversized outerwear, heavy knits, sharp denim, soft tailoring, and everyday pieces built for layering.
Think: fake fur coats, perfect parkas, wide-leg trousers, clean silhouettes, and looks that go from laid-back to all-out.
Part of the Choose to ___ campaign, the collection invites you to make it yours.






































































