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WEEKDAY is a street fashion & lifestyle brand pushing the boundaries of everyday dressing

It’s a collective, a platform for expression – cultivating the creative gen in the search of hypeworthy inspiration, new style, and emerging cultural trends.

Launched in Stockholm 2002, jeans are our first love as well as our effortlessly current and free-spirited mindset. Through the journey, we’ve continued to collaborate with both established and up-and-coming creatives exploring progressive and innovative ideas within fashion, music and art. Welcome to the creative collective, a space to explore curated in-season trends, limited-edition collections, collabs, second hand and re-made capsules. 

A brown leather jacket with a blue denim belt laying on the ground with orange and blue spray paint.

JEANS FIT GUIDE

Find your favorite fit. 

A GIF of two images with a person wearing a white printed t-shirt in the first picture, and the second picture is of a printed black t-shirt laying on a metal surface.

ZEITGEIST

Zeitgeist, weekly in-house prints reflecting current events in pop-culture and society. 

A GIF with two images of a person wearing a pair of light blue Arrow jeans.

CURATED 2ND HAND

A platform where we offer our community a chance to buy and sell their pre-loved fashion. 

White jeans and hoodies that have been spray-painted in the colours black, purple and orange, hanging on a wall.

OUR RESPONSIBILITY

Let’s state the obvious, as of today our industry isn’t sustainable.