All 300+ prints have been created by one print designer, Annika
Berger. Find out more about Annika and the project below:
How long have you worked at Weekday and what is your
I started at Weekday in 2009 as a freelance print designer. At the
time, Weekday did not have a print designer.
Today I am responsible for all the prints we produce, working both
with men’s and woman’s collections, as well as Zeitgeist.
How and when did Zeitgeist start?
When I started working at Weekday the screen printing rooms were
already in place, in every store. I thought it was an amazing
opportunity to create a print that could be bought in store the next day.
What does the Zeitgeist name mean?
Zeitgeist means spirit of the times and for us that is exactly what
our prints represent. The idea behind Zeitgeist is to look into what’s
going on in the world and we see the prints created as the headline of
the week. My hope is that Zeitgeist starts conversations or helps
people share a viewpoint they believe in but might not be 100%
comfortable speaking on. This project gives us a chance to talk about
issues and events we care about outside of the realm of fashion. We
feel it is important to show our humanity and speak up and take a
stand on the issues that affect people’s lives.