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Privacy notice

Customer commitment to data protection. 


Protecting personal data and your privacy is of greatest concern for the H&M Group. 

The H&M Group consists of company affiliate of H & M Hennes & Mauritz AB and its brands; H&MCOSWeekdayMonkiH&M HOME& Other Stories, Arket and Afound


The H&M Group manifests its commitment to privacy and data protection by embracing the following principles.

H&M Group uses personal data lawfully, fairly and in a transparent manner.
H&M Group collects no more personal data than necessary, and only for a legitimate purpose.
H&M Group retains no more data than necessary or for a longer period than needed.
H&M Group protects personal data with appropriate security measures.


About this Privacy Notice
This Privacy Notice intends to establish a clear, concise and transparent communication on the collection, use, processing, storing etc. of personal data relating to customers of the H&M Group. 

Within the meaning of this Privacy Notice “customer of H&M Group” means a former, current and potential customer or user of a product or service offered by an H&M Group affiliate and brand, a visitors to one of our official websites or stores or a member of a loyalty program or community.


Who is responsible for processing of your personal data?
The Swedish company, H & M Hennes & Mauritz GBC AB is primarily responsible for the processing of personal data within the scope of this Privacy Notice. Under certain circumstances the responsibility for data protection and your privacy is shared with one or several other legal entities, either being an H&M Group affiliate or a third party. 

Under each specific section of this Privacy Notice you will be informed about who is responsible for processing your personal data, the allocation of responsibilities and the modalities for the execution of rights.   


Identity of H&M Group controller(s):
H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm


Companies register: Bolagsverket/Swedish Companies Registration Office
Authorised representative: Helena Helmersson
VAT registration number: VAT NO. SE556070171501


The named H&M Group controller(s) above are throughout this Privacy Notice individually or collectively referred to as WEEKDAY, “we” or “us”.  


What are your rights?

To execute any of your rights please contact

Right to access:
You have the right to request information about the personal data we hold on you at any time.


Right to portability: 
Whenever Weekday processes your personal data, by automated means based on your consent or based on an agreement, you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.


Right to rectification: 
You have the right to request rectification of your personal data if the information is incorrect, including the right to have incomplete personal data completed.

If you have an account, you can edit your personal data under your account pages.


Right to erasure:
You have the right to erase any personal data processed by Weekday at any time except for the following situations:

*you have an ongoing matter with Customer Service
*you have an open order which has not yet been shipped or partially shipped

*you have an unsettled debt with Weekday, regardless of the payment method
*if you have made any purchase, we will keep your personal data in connection to your transaction for book-keeping purposes


Your right to object to processing based on legitimate interest: 
You have the right to object to processing of your personal data that is based on Weekday's legitimate interest. Weekday will not continue to process the personal data unless we can demonstrate legitimate grounds for the process which overrides your interest and rights or due to legal claims.


Right to restriction:
You have the right to request that Weekday restricts the process of your personal data under the following circumstances:

* if you object to a processing based on Weekday’s legitimate interest, Weekday shall restrict all processing of such data pending the verification of the legitimate interest.
* if you have claim that your personal data is incorrect, Weekday must restrict all processing of such data pending the verification of the accuracy of the personal data.
* if the processing is unlawful you can oppose the erasure of personal data and request the restriction of the use of your personal data instead
* if Weekday no longer needs the personal data but it is required by you to defend legal claims


Data Protection Officer:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer by emailing us at and write DPO as subject matter.


Right to complain with a supervisory authority: 
If you have complaints about the way H&M Group processes and protects your personal data and privacy you have the right, at any time, to make a complaint to the Swedish Data Protection Authority or any other competent supervisory authority in your country of residence: the Information Commissioner's Office.


Updates to our Privacy Notice:
We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of using your personal data, the identity of the Controller or your rights.


Weekday Studio Made – Online Purchase


Why do we use your personal data?

We will use your personal data to be able to process your purchase order and payment transactions and to manage your deliveries, claims, returns and refunds in a secure and effective manner.


How do we use your personal data?

The personal data obtained from you when placing a purchase order will be used by us to process and deliver the order.


Who has access to your personal data?

We may share your data within the H&M Group. Your personal data is also forwarded to third parties in order to provide you with the services mentioned above.

Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.


Where do we process your data and by whom is it processed?
For the Weekday Studio Made site we have chosen to collaborate with the company Big Cartel. Big Cartel is managing the Weekday Studio Made site on our behalf as a processor. The personal data that we collect from you will be transferred to the United States (“US”) as Big Cartel is based in the US. Weekday have concluded a data processing agreement with Big Cartel, supplemented by European Commission's Standard Contractual Clauses Decision 2010/87/EC.


What is the legal ground for processing your personal data?

When making products and services available to you Weekday will process your personal data necessary for concluding a contract with you and to fulfill any obligations derived from that contract, whether the contract refers to a purchase order and payment, or the use of other services provided by us or third parties.


For how long do we keep your data?

We will process your personal data for 30 days to perform our contractual obligations.


For Tax & Accounting purposes we will save your data according to applicable legislation, read more about this under the privacy notice for Tax & Accounting.





Why do we use your personal data?

In order to comply with certain legal obligations, we are compelled to process personal data on our customers. Such obligations may vary from country to country stipulated in for example tax, accounting and bookkeeping legislations.


How do we use your personal data?
What type of relevant data and other means of processing are generally stipulated by the applicable law. We use your personal data to collect and verify accounting data to comply with our bookkeeping rules. For this objective we keep your name, contact details, order and transaction information.    


Who has access to your personal data?

Your data will be shared within the H&M Group. Data that is forwarded to third parties is only used to carry out certain tasks for this purpose on our behalf, such as providers of bookkeeping system solutions.

Except as explicitly stated herein, we never pass on, sell or swap your data to any third parties.


What is the legal ground to process your personal data?

The processing of your personal data is necessary for Weekday to fulfill the legal obligation of the country of operation.


How long do we keep your data?

We will save your transaction data for a period of 7 years or in compliance with applicable tax and accounting legislation.





What is a cookie?

A cookie is a small text file that is downloaded onto your device such as computer or smartphone when you access our website. When we refer to cookies we mean cookies and similar online tracing technologies.

We use cookies in order to make our website work efficiently and securely.

All cookies have an owner which tells you who the cookie belongs to. The owner is the domain specified in the cookie. Whenever you visit our website, we place cookies onto your device for different reasons. Such cookies are called “first-party” cookies.

Below you will find more detailed information about our cookies and the reason for using them.


What types of cookies do we use and why?

For the Weekday Studio Made site we only use strictly necessary cookies. 


Strictly necessary cookies

Some cookies are strictly necessary for you to be able to experience the full functionality of our site and for us to deliver upon our promises. For example, these cookies allow you to use the website and log-in to your account as intended. Without these cookies, some parts of our site and services just won’t work as they should. We also use cookies to direct you to the right website based on geography and language and to detect and prevent security threats and malicious behavior.


What is the legal ground to use cookies?

The use of strictly necessary cookies relies either on the contractual arrangement we have with you or our legitimate interest.


Who has access to cookie information?

Information obtained from you through cookies is shared within the H&M Group. We will not share first-party cookie information with third parties nor sell, swap or otherwise disclose such information with anyone outside the H&M Group.


For how long are cookies stored in your browser or on your device?

We will only use session cookies, which means that the cookies are immediately deleted when you close your browser. When you restart your browser and go back to the site that created the cookie, the website will not recognize you.