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Second Generation Materials

We are always open to test new things and we are always looking for new ways to work in a more sustainable way. Second hand shopping is one of the best ways to deal with textile waste as clothes get an extended lifespan and we believe that second hand shopping also encourages and develops a recycling community which we want to support.

Flea markets

Our first flea market was in Gothenburg in 2017. It was a huge success. Today we have monthly flea markets at select stores, where our friends and family sell their second-hand clothes.

Store Made

The majority of Weekday stores have a Store Made studio, where we create limited-edition screen-printed products. These studios are where our weekly Zeitgeist prints have been created by hand since 2011. We also loan out our studios, from time to time, to local artists and students to use for creative projects.

Re-Made

During the summer of 2019 we created our first Re-Made capsule collection in collaboration with H&M group’s The Laboratory, the internal innovation department that explores new business models. Re-Made is a project that works with responsible designs and sustainable thinking to minimize waste by working with unsold stock instead of creating new garments. It is our hope that by working with existing garments, when possible, we will reduce our overall environmental impact by lowering the need for new garments

Re-think. production
Re-think. society
Re-think. your part
Did you know that 70% of our garments are made of either organic or recycled fabrics. Did you know that 70% of our garments are made of either organic or recycled fabrics. Did you know that 70% of our garments are made of either organic or recycled fabrics. Did you know that 70% of our garments are made of either organic or recycled fabrics. Did you know that 70% of our garments are made of either organic or recycled fabrics. Did you know that 70% of our garments are made of either organic or recycled fabrics.