Starting this year, 2020, 100% of all our cotton products will be made from either organic or recycled cotton, this includes all our jeans, which have been made from organic cotton since 2015.
Why is organic cotton better than the conventional one?
- It’s grown without chemical pesticides and fertilizers, protecting farmers and the environment.
- It requires 62% less energy to be produced (Textile Exchange report 2016).
- Overall 46% less climate impact compared to conventional cotton (Textile Exchange report 2016).
Organic cotton is grown without the use of synthetic pesticides and fertilizers, which leads to improved soil condition, lower greenhouse gas emissions, stronger biodiversity and better health among the cotton growers. Organic cotton also means 62 % less energy and 71 % less water usage on average compared to the sourcing of traditional cotton. Of the virgin cotton alternatives, organic cotton has shown the lowest environmental impacts due to non-use of synthetic pesticides and fertilizers, and the soil quality is controlled by crop rotation. None of these crops is genetically modified, it’s always third-party certified, and the fiber is kept separate from the cotton field to the finished product.