Free shipping over 400 DKK. Always free returns.

Free shipping over 400 DKK.
Always free returns.

Zeitgeist Est. 2011

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All 300+ prints have been created by one print designer, Annika Berger. Find out more about Annika and the project below:

 

  • How long have you worked at Weekday and what is your role?

I started at Weekday in 2009 as a freelance print designer. At the time, Weekday did not have a print designer.

Today I am responsible for all the prints we produce, working both with men’s and woman’s collections, as well as Zeitgeist.

 

  • How and when did Zeitgeist start?

When I started working at Weekday the screen printing rooms were already in place, in every store. I thought it was an amazing opportunity to create a print that could be bought in store the next day.

 

  • What does the Zeitgeist name mean?

Zeitgeist means spirit of the times and for us that is exactly what our prints represent. The idea behind Zeitgeist is to look into what’s going on in the world and we see the prints created as the headline of the week. My hope is that Zeitgeist starts conversations or helps people share a viewpoint they believe in but might not be 100% comfortable speaking on. This project gives us a chance to talk about issues and events we care about outside of the realm of fashion. We feel it is important to show our humanity and speak up and take a stand on the issues that affect people’s lives.

 

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  • How many prints have you done?

The first print was in 2011 and we’ve done one every week since then. So, to this date it must almost 350, if I count correctly – 6 years and almost 6 months. I’ve never missed a week in 6 years, luckily never been too sick to read the news and make a print

 

  • Where do you find artistic inspiration?

From my friends, reading the news and books, watching films, exhibitions, travelling. I think about the conversations that I have and I collect small fragments of ideas, pictures, words, sentences and connect them.

 

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  • What are your daily sources for current events?

I read many of The New York Times and Guardian and most of the major newspapers, Instagram, twitter.

 

  • Zeitgeist is politically-charged - is that at your core values?

Our philosophy is to speak up for humanity. That means that we take our actions by supporting humanistic organizations (like Red Cross, UNHCR etc) and want to use our voice to raise awareness and to inspire others to take actions. Zeitgeist gives us a chance to talk about issues and events we care about outside of the realm of fashion. We’ve covered politics, identity and science. We always want to use our voice to raise awareness and to inspire others to take actions.

 

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