Privacy notice - Online purchase

We will use your personal data to manage your purchase online at Weekday by processing your orders and returns via our online services and send you notifications of delivery status or in the event of any problems with the delivery of your items. 

We will use your personal data to manage your payments.

We will also use your data in order to handle complaints and warranty matters for products.

Your personal data is being used to identify you and to validate your legal age for shopping online and to confirm your address with external partners. 

We want to offer you different payment alternatives and will carry out analysis in order to find out what payment alternatives are available to you, including your payment history and credit checks. 


We will process following categories of personal data 

• contact information such as name, address, e-mail address and telephone number

• payment information and payment history

• order information


If you have a Weekday account we will also process your personal data submitted in relation to the account such as 

• account ID

• shopping history

Your data will be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at 


Your personal data that is forwarded to third parties, is only used to provide you with the services mentioned above, companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order. Payment service providers for your payment. Credit reference agencies for identity and credit checks and debt collection agencies.


We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group.


Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

The processing of your personal data is necessary for Weekday to fulfil the service of manage and deliver the order to you.

We will keep your data as long as you are an active customer.