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WHY WE TALK RESPONSIBILITY

Let’s state the obvious, as of today our industry isn’t sustainable. Even though we put sustainability at the very core and aim to make responsible choices, we’re simply not there yet. But we believe the only way forward is to constantly improve and never settle. For example, our current state of recycled or sustainably sourced materials is at 99%, we’re expanding our curated 2nd hand and empowering diversity, equality and inclusion in everything we do.

Here you’ll find current information about our impact, how we empower diversity & inclusion of the creative generation, work towards circularity and our goal to reach net-zero by 2040. Only together can we reshape the world around us.

Sustainability performance
FAQ
Glossary

A variety of jeans in shades of blue and grey hanging on racks in a store environment.

OUR SUPPLY CHAIN

A white skirt made from white socks with two blue printed smiley faces.

TOWARDS CIRCULARITY

A zoomed in picture of a beige ribbed fabric with black and green seams.

KEEP IT IN THE LOOP

Learn more about how we can upcycle pre-owned garments.

A zoomed in picture of blue contrasting denim fabric with frayed edges.

OUR DEAR JEANS

Get to know all the details on our iconic Weekday Jeans.

A sheer black crinkled mesh fabric with pink and blue light shining through it.

INCLUSION AND DIVERSITY

Discover how we empower the diversity of the creative generation.

Three cut off, un-buttoned jeans waistlines laying close together, in the colours light grey, blue and white.

OUR SPECIAL PROJECTS