New fits added to Zeitgeist | 3 limited prints - available for one week only | Limited offer

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A collection of dyed denim garments in grey, pink and orange, hanging from a rack in a messy, overlapping way.


At Weekday, we try to use creativity as a motivating force in most situations, like in our quest to become a more responsible version of ourselves. Alongside our main collections, we run several projects aimed at exploring ways of developing our range, addressing questions of circularity, longevity and customization, to name a few. 

Here are a few of our ongoing special projects:

A beige bomber jacket with orange lining lying on the ground with blue paint splashed on to it.


Pre-loved fashion has always been a part of Weekday and we have recently expanded our vision with our latest initiative; Weekday Curated 2nd-hand. Currently in, Stockholm, Gothenburg, Lund, Amsterdam, Antwerp, Gent, Leuven, London & Sheffield and more to come. We offer our community a chance to buy and sell their pre-loved fashion. 

With an updated exchange system and a team of buyers, our customers can simply book appointments to set the pricing on their garments, display them in our shop-in-shop, and receive a commission on items sold. This is just one of the steps Weekday is taking within circular fashion for our community.

Find out more about Weekday Curated 2nd-hand here.


Zeitgeist is our weekly print project, where in we create a new design reflecting on current events in popular culture and society. T-shirts are available in our stores in limited quantities and printed on-demand in online shop. Each print is available for one week only. 

“For us, Zeitgeist is the core of who we are as a company, as it gives us a chance to say something and stand for something. Sometimes we talk about serious stuff, like human rights, politics or science and sometimes we talk about fun things that have gone viral, like Beyonce giving birth to twins or the return of Game of Thrones”, says Annika Berger, the designer responsible for creating Zeitgeist prints.

The first Zeitgeist print was made in 2011 as a fun thing to do. Ten years and almost 500 prints later the weekly statement t-shirts and totes have inadvertently become collectables. 

Visit Zeitgeist here.